The use of advanced technology in automobiles has increased dramatically in the past couple of years. Driver-assisting gadgets such as navigation systems, advanced cruise control, collision avoidance systems, and other safety systems have moved down the ladder from luxury to more basic vehicles. Concurrently, auto manufacturers are also designing and testing driving algorithms that can assist with basic driving tasks, many of which are being continuously scrutinized by traffic safety agencies to ensure that these systems do not pose a safety hazard. The research presented in this paper brings a third perspective to in-vehicle technology by conducting a two-stage survey to collect public opinion on advanced in-vehicle technology. Approximately 64 percent of the respondents used a smartphone application to assist with their travel. The top-used applications were navigation and real-time traffic information systems. Among those who used smartphones during their commutes, the top-used applications were navigation and entertainment.