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dc.contributor.authorO'Neill, John W.
dc.contributor.authorMattila, Anna S.
dc.date.accessioned2018-10-01T20:12:17Z
dc.date.available2018-10-01T20:12:17Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/10919/85207
dc.description.abstractThe research note explores a debate in the hotel industry regarding the relationship between hotel RevPAR and profitability, a debate around which there is a great degree of “noise.” Using a sample of 1,954 actual hotels for which both top line and bottom line indicators were available for the same year, it is concluded through this statistical analyses that while hotels with higher revenue, and particularly higher room revenue, have a higher NOI in dollars, they do not necessarily have a more profitable business model in terms of NOI percentage. Also, brand level analyses is presented.en_US
dc.language.isoenen_US
dc.publisherJournal of Travel & Tourism Marketingen_US
dc.subjectHotelen_US
dc.subjectRevPARen_US
dc.subjectprofiten_US
dc.subjectbranden_US
dc.subjectlinear regressionen_US
dc.subjecthotel analysisen_US
dc.titleThe Debate Regarding Profitability: Hotel Unit and Hotel Brand Revenue and Profit Relationshipsen_US
dc.typeArticleen_US
dc.title.serialJournal of Travel & Tourism Marketingen_US
dc.identifier.volume21en_US


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