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    • Feiertag Hospitality Academy-to-Industry Research
    • Academic Articles in Hospitality Sales (Feiertag Collection)
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    The Pricing for Same-Day Arrival Guests in the Hotel Industry

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    THE PRICING FOR SAME-DAY ARRIVAL GUESTS IN THE HOTEL INDUSTRY.pdf (691.7Kb)
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    Summary - THE PRICING FOR SAME-DAY ARRIVAL GUESTS IN THE HOTEL INDUSTRY .pdf (667.8Kb)
    Downloads: 7
    Date
    2018
    Author
    Beck, J.A.
    Kim, M.
    Schmidgall, R. S.
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    Abstract
    The objective of this study was to recognize the impact on pricing dynamics that elements such as reservation channels, price decision makers, and pricing for same-day and very late (after 11 PM) same-day arrival guests. The data was collected via a random sample from a list of 3,000 hotels provided by Smith Travel Research, with 283 responses being analyzed. Though this is an exploratory study, it fills a need in the hospitality literature for empirical research, as it reveals hotels’ pricing patterns for same-day arrival guests. This study enables managers and scholars to form a better understanding of hotels’ actual pricing for same-day arrival guests. Researchers can thus have a starting point for developing models that can empirically demonstrate what pricing strategies are effective for same-day arrival guests.
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    http://hdl.handle.net/10919/85792
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    • Academic Articles in Hospitality Sales (Feiertag Collection) [99]

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