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dc.contributor.authorJones, David L.
dc.contributor.authorLee, Amy
dc.contributor.authorChon, Kaye
dc.date.accessioned2018-12-06T19:42:49Z
dc.date.available2018-12-06T19:42:49Z
dc.date.issued2011-08-25
dc.identifier.urihttp://hdl.handle.net/10919/86245
dc.description.abstract“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?” This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectsales managementen_US
dc.subjectmarketingen_US
dc.subjectrevenue managementen_US
dc.subjectChinaen_US
dc.subjectDelphi methoden_US
dc.subjecttrendsen_US
dc.subjecthotelsen_US
dc.titleFuture Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]en_US
dc.typeSummaryen_US
dc.title.serialJournal of Travel and Tourism Marketingen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International