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dc.contributor.authorJones, David L.en
dc.contributor.authorLee, Amyen
dc.contributor.authorChon, Kayeen
dc.date.accessioned2018-12-06T19:42:49Zen
dc.date.available2018-12-06T19:42:49Zen
dc.date.issued2011-08-25en
dc.identifier.urihttp://hdl.handle.net/10919/86245en
dc.description.abstract“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?” This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.en
dc.format.mimetypeapplication/pdfen
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectsales managementen
dc.subjectmarketingen
dc.subjectrevenue managementen
dc.subjectChinaen
dc.subjectDelphi methoden
dc.subjecttrendsen
dc.subjecthotelsen
dc.titleFuture Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]en
dc.typeSummaryen
dc.title.serialJournal of Travel and Tourism Marketingen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International