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dc.contributor.authorArias, Edgaren
dc.contributor.authorLyon, Scotten
dc.contributor.authorQuesada, Henry Joseen
dc.contributor.authorSmith, Roberten
dc.contributor.editorLyon, Scotten
dc.description.abstractThe identification and understanding of factors impacting international markets for primary hardwood products (i.e. lumber) in key US overseas markets is essential for US hardwood producers to shape successful marketing strategies. Previous research (Parhizkar, et al. 2009, Buehlmann, et al. 2007, and Luppold 2006) indicates that exporting activities are vital for the US hardwood industry to survive. Exports haven’t risen to match 2007 records, but they have certainly become a key market for present and short term US hardwood production. In 2011, exports represented 17.3% of the volume of all Eastern US hardwood production (1.2 BBF), which translated into a 46.5% of all grade lumber markets and 58.0% of the volume of mid-to upper-grade markets (HMR, 2012). From 2009 to the end of 2012, the volume of exports of hardwood lumber increased by 60% (USDA FAS GATS, 2013). The key hardwood species exported to international markets include: Red Oak, White Oak, Ash, Walnut and Yellow poplar (HMR, 2012). International markets are growing in importance and have become a marketing research priority.en
dc.description.sponsorshipUSDA Federal-State Marketing Improvement Programen
dc.format.extent9 pagesen
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.titleExports of U.S. Hardwood Products: Increasing Performance in Asia and Western Europeen
dc.contributor.departmentCenter for Forest Products Businessen
dc.contributor.departmentSustainable Biomaterialsen
dc.title.serialResearch Updateen
dc.identifier.issueNovember 2013en

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  • Center for Forest Products Business [33]
    The CFPB is a cooperative between the Department of Sustainable Biomaterials at Virginia Tech and its industry partners that seeks to help companies remain competitive through its management of assets and marketing activities.

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