Taking it from the team: Assessments of bias and credibility in team-operated sports media
Duncan, Megan A.
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Team- and league-operated media play a growing role in the sports media system. Few have looked at how audiences perceive the credibility of in-house content, which regularly mimics traditional sports journalism. An experimental analysis finds that even among fans, independent media content is rated more credible than that produced in-house. Fans view stories accusing their team of wrongdoing as biased even as they find them credible.