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dc.contributor.authorChen, Hsiangting
dc.contributor.authorPhelan, Kelly Virginia
dc.contributor.authorJai, Tun-Min (Catherine)
dc.date.accessioned2019-02-19T20:29:05Z
dc.date.available2019-02-19T20:29:05Z
dc.date.issued2019-02-19
dc.identifier.urihttp://hdl.handle.net/10919/87723
dc.description.abstractThis study aimed to investigate whether gender differences existed in deal-hunting behavior during the hotel booking process. The research model was structured to understand the factors that influence consumers to search and book hotel deals. Results showed there were significant differences between females’ and males’ deal-searching behavior and purchase intentions. Male consumers were likely influenced by emotional gratification, such as feeling excited about finding a good deal online. Alternatively, female consumers were not influenced by affection but by their cognitive evaluation.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectconsumeren_US
dc.subjectbehavioren_US
dc.subjectdeal searchingen_US
dc.subjecthotel bookingsen_US
dc.subjectonline travelen_US
dc.titleGender Differences in Deal Hunting: What Motivates Consumers to Search and Book Hotel Deals? [Summary]en_US
dc.typeSummaryen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International