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dc.contributor.authorNovikova, Olga
dc.description.abstractIn this paper, the impact of two service quality metrics (star rating and customer rating) on hotel room sales and prices was investigated. Two of the most popular tourist destinations in the world, Paris and London, were chosen. It was found that a higher customer rating significantly increases the online sales of hotels. The study results show that a 1% increase in online customer rating increases Sales per Room up to 2.68% in Paris and up to 2.62% in London. Contrary to expectations, higher stars do not increase the sales. It is also shown that higher customer ratings result in higher prices of the hotel and the prices of high star hotels are more sensitive to online customer ratings.en_US
dc.publisherVirginia Techen_US
dc.rightsAttribution 3.0 United States*
dc.subjectinternet customer reviews and ratingsen_US
dc.subjectonline hotel bookingen_US
dc.subjectonline hotel priceen_US
dc.subjectservice quality metricsen_US
dc.titleThe influence of internet customer reviews on the online sales and prices in hotel industry [Summary]en_US

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Attribution 3.0 United States
License: Attribution 3.0 United States