Meeting Planning Insights: Takeaways from STR’s Destination MAP

Abstract

A comprehensive study of more than 800 meeting planners in North America, the Destination Meeting Assessment Program (Destination MAP) provides a detailed description of planners’ preferences and their perceptions of 40 North American markets across more than 60 considerations. The study is currently in its 17th publication, which allows trend analysis of the issues most important to meeting planners in site selection, including whether meeting planners identify certain destinations as having “high hotels costs.”