How revenue management is becoming revenue strategy
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Hotel revenue experts explain how the hotel industry is evolving the discipline of revenue management into one more focused on long-term, companywide strategy.
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Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary] Wang, Xuan Lorna (Virginia Tech, 2012-09)The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both ...
Profiting through teamwork: The role of the revenue management and sales functions in group revenue management [Summary] Noone, Breffni M.; Hultberg, Tess (Virginia Tech, 2011-10-14)Revenue management and sales staffs collaborate substantially in making decisions regarding rate setting, accepting group business, and forecasting. However, according to a survey of 82 sales and revenue management executives ...
Revenue Risk Management for P3 Highway Projects: Implementation of Revenue Guarantees in the U.S. Market Shan, Liang (Virginia Tech, 2010-06-02)The Public-Private Partnership (P3 or PPP) model has been proposed as an alternative delivery system to address funding shortage problems associated with large-scale projects. Appropriately allocating and managing risks ...