How revenue management is becoming revenue strategy
MetadataShow full item record
Hotel revenue experts explain how the hotel industry is evolving the discipline of revenue management into one more focused on long-term, companywide strategy.
Showing items related by title, author, creator and subject.
Profiting through teamwork: The role of the revenue management and sales functions in group revenue management [Summary] Noone, Breffni M.; Hultberg, Tess (Virginia Tech, 2011-10-14)Revenue management and sales staffs collaborate substantially in making decisions regarding rate setting, accepting group business, and forecasting. However, according to a survey of 82 sales and revenue management executives ...
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary] Wang, Xuan Lorna (Virginia Tech, 2012-09)The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both ...
Tung Poon, Yiu; Tse, Tony S.M. (International Journal of Contemporary Hospitality Management, 2012)The objectives of this study are to investigate the relationship between hotel room demand and room rates, and to ﬁnd a viable solution for the optimal room rate that maximizes the total proﬁt.