Hospitality Sales and Marketing Executives: Job Satisfaction [Summary]

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Date
2020-02-12
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Publisher
Virginia Tech
Abstract

This research concerns the satisfaction of lodging sales and marketing executives on different job attributes. Respondents were asked about their satisfaction with pay, current position, and their profession. Significant differences were found based on the size of hotel, marital status, personal income, and gender. A comparison of the respondents of this study to financial and technology professionals conducted by DeFranco and Schmidgall (2001) suggests that Sales and Marketing executives are somewhat more satisfied than their counterparts in Accounting/Technology.

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Keywords
lodging sales, Hospitality Sales, Marketing Executives
Citation