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dc.contributor.authorSherrer, Mary T.en_US
dc.date.accessioned2011-08-06T14:45:38Z
dc.date.available2011-08-06T14:45:38Z
dc.date.issued2002-07-29en_US
dc.identifier.otheretd-08022002-130448en_US
dc.identifier.urihttp://hdl.handle.net/10919/9703
dc.description.abstractThe purpose of this thesis is to investigate how the price of advertising space affects the demand for help-wanted advertising. To do so, this thesis develops and estimates an econometric model to explain and predict the demand for help-wanted advertising placed in a newspaper. For the most part, economic theory and the literature suggest that basic economic and demographic factors explain the demand for help-wanted advertising. The literature and empirical studies confirm an inverse relationship exists between unemployment rates and help-wanted advertising. This thesis confirms these findings using firm specific data for a major metropolitan newspaper. Surprisingly few other studies explore whether the price for advertising is also an important determinant of demand. My model includes both unemployment data and average price of help-wanted ads and finds that price is an important determinant for the demand for help-wanted advertising. Closer scrutiny of these relationships should remove some of the uncertainty associated with what now appears to be a volatile demand.en_US
dc.format.mediumETDen_US
dc.publisherVirginia Techen_US
dc.relation.haspartsherrerthesis.pdfen_US
dc.rightsI hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to Virginia Tech or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.en_US
dc.subjectrecruitment advertisingen_US
dc.subjectinternet advertisingen_US
dc.subjectHelp-Wanted Index (HWI)en_US
dc.titleDetermining Demand for Help-Wanted Advertisingen_US
dc.typeThesisen_US
dc.contributor.departmentEconomicsen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineEconomicsen_US
dc.contributor.committeechairWaud, Roger N.en_US
dc.contributor.committeememberTheroux, Richarden_US
dc.contributor.committeememberLutton, Thomas J.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08022002-130448en_US
dc.date.sdate2002-08-02en_US
dc.date.rdate2003-09-16
dc.date.adate2002-09-16en_US


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