COVID-19 and the global hotel industry: A roadmap to recovery, part 1

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Date
2020-03-02Author
Hu, Yuki
Liu, Eva
Yu, George
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Some actionable recommendations and steps that hotels can take to proactively begin the road to recovery are keeping a close eye on the revenue budget and making the forecast adjustments as necessary, maintaining channel promotions and sales, focusing on consumer behavior patterns, optimizing your market segment, and focusing on your competitive set and market trends to make proper adjustments to your pricing strategy.