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    • Disaster Effects and Responses in the Hospitality Industry (Feiertag Collection)
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    • Feiertag Hospitality Academy-to-Industry Research
    • Disaster Effects and Responses in the Hospitality Industry (Feiertag Collection)
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    COVID-19 and the global hotel industry: A roadmap to recovery, part 1

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    COVID-19 and the global hotel industry_ A roadmap to recovery, part 1 _ PhocusWire.pdf (846.6Kb)
    Downloads: 873
    Date
    2020-03-02
    Author
    Hu, Yuki
    Liu, Eva
    Yu, George
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    Abstract
    Some actionable recommendations and steps that hotels can take to proactively begin the road to recovery are keeping a close eye on the revenue budget and making the forecast adjustments as necessary, maintaining channel promotions and sales, focusing on consumer behavior patterns, optimizing your market segment, and focusing on your competitive set and market trends to make proper adjustments to your pricing strategy.
    URI
    http://hdl.handle.net/10919/99702
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    • Disaster Effects and Responses in the Hospitality Industry (Feiertag Collection) [274]

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