Hospitality Marketing Efforts Shifting to Regional Level

Abstract

According to the survey done by HSMAI, 70% of HSMAI's Marketing Advisory Board members said they focused on their marketing efforts at the regional level more than the national or global. Else, MAB members also answered that their guest's booking patterns have changed to that people tend to decide their trip before few days. Lastly, due to changing activity patterns of people, some members also mentioned they changed their main target guests to more couples than families focusing on outdoor activities and socially distanced. Other mentioned that they created pandemic-related packaged like work from the hotel, dog-friendly to take customer's needs these days.