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Hello and welcome to this presentation on how we can

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create a more inclusive for each environment where everyone has

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an opportunity to participate and feels welcomed and supported.

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My name is Dr. Tonya Price and I'm an Associate

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Professor and 4-H Extension specialist with Virginia 4-H.

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I would also like to recognize those who

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collaborated with me and contributed to the content of this

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presentation, Mr. Chad Proudfoot, Virginia 4-H Organizational

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Apecialist, Miss Sam Fisher, Virginia 4-H Camping

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Specialist, Mrs. Deanna Sumners, Digital Content Specialist with the

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College of Agriculture and Life Sciences at Virginia Tech and

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last but not least, Noah Smith, Virginia 4-H

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member and reporter historian for the Virginia 4-H

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State Cabinet. The purpose of cooperative extension programs is

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to learn about the needs of people and local communities

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and then use the knowledge and resources of the land

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grant university system to bring non-formal educational programming to

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meet those local needs. This is why cooperative extension

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is often referred to as taking the university to the

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people and it is what makes the United States Cooperative

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Extension system the largest non formal educational network in the

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world. A foundational principle of this network is that

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cooperative extension programming must be open to all people.

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Historically, there have been many people in american society

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over the years who were denied access to these and

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many other programs because of discrimination due to their race

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or national origin as examples. Over the ensuing years,

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these discriminatory practices had been outlawed by the federal

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government through landmark legislation such as the Civil Rights Act

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of 1964, The Americans with Disability Act of 1990

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and many other important laws and regulations. State and

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land grant universities have also enacted laws and policies that

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support and strengthen these protections. The Commonwealth of Virginia,

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Virginia Tech and Virginia State University are no exception

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to these efforts. As a result, Virginia Cooperative

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Extension, which includes all Virginia 4-H Programming

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is proud of its nondiscrimination policy, which states that

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Virginia cooperative extension programs and employment are open to all,

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regardless of age, color, disability, gender,

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gender identity, gender expression, national origin,

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political affiliation, race, religion, sexual orientation,

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genetic information, veteran status or any other basis protected

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by law. While the nondiscrimination policy sets forth specific

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protected classes of individuals, the overarching idea is that

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Virginia Cooperative Extension wants to create an open and inclusive

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environment where every employee volunteer and program participant can feel

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safe and welcomed. In 4-H This means that

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every possible effort will be made to include youth in

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our programs and events rather than to exclude. If you

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have questions or suggestions regarding VCE's nondiscrimination efforts,

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please contact your local extension office. As a member

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participant or volunteer you are probably familiar with 4-H

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national emblem, commonly called the

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4-H clover. The four leaf clover with the

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letter H. On each petal has been the symbol

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of the program since around 1908 when it was first

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used for county agriculture clubs in Wright County, Iowa by

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the superintendent of schools. Mr. O. H.

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Benson. Over the years, the 4-H

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Clover has come to be one of the most recognizable

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organizational emblems in the world. 4-H operates differently

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than most other membership organizations like scouts or boys and

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girls clubs which are freestanding, nonprofit organizations. 4-H

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is actually a federal program operated by the United

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States Department of Agriculture, with each state program being

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administered through the Cooperative Extension service of the land grant

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Universities. This means that in Virginia 4-H operates

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as part of Virginia Cooperative Extension at both Virginia Tech

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and Virginia State University. Like other organizations which protect

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their name and symbols for each also actively protects its

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name and emblem to make sure that it is only

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used for purposes that reflect the standards and guidelines of

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the 4-H program. The United States Secretary of

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Agriculture sets forth policies on using and protecting the name

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and emblem of 4-H. These criteria include the

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need to always have the name and emblem used in

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a way that enhances 4-H's educational mission, promotes

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trust and 4-H and does not endorse nor imply

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4-H's endorsement of any product or program. Another

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important regulation says that the 4-H name and

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emblem must have no associations with products or services that

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are not in the public interest or that could harm

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the health of the American public or there any way

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inconsistent with positive youth development or any of the guiding

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principles of rage. This means that cannot be part

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of partisan political events or have a name or have

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the name and emblem used in such a way as

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it looks like 4-H is endorsing or

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supporting any candidate for office. Nor can it be

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part of political issues not directly related to its program

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or purpose. However, as a part of its

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educational mission, 4-H can encourage members and volunteers

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to do things to be um, civically are politically

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active in their local communities and to support member development

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in areas such a civic engagement, service learning and

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community development. Use of the 4-H name and

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emblem are regulated within a county or city by the

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local extension agent. Any use across counties and cities

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or throughout the state is regulated by the state 4-H

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office. Misuse of any of these principles governing the

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name and emblem can subject clubs, members and leaders

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to various forms of disciplinary action. Please contact your

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local extension office for guidance before you or your club

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participate in any activity which may come into conflict with

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any um, of the 4-H name and emblem

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standards. The 4-H emblem is one of the

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most recognized logos in the world. It proudly represents

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America's largest youth organization and as previously mentioned should always

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be presented and used in a respectful way. The

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4-H clover represents a standard of quality equity and

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inclusion and youth development And because of this, it

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is important that we, as faculty, staff,

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volunteers members and alumni keep our personal views separate from

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the 4-H Clover. Therefore, when advocating for

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the 4-H program, whether in person virtually or

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on social media platforms, there should be no mention

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text, graphics, videos, sound or other media

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that represents personal views that differ from the official position

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of the 4-H program. As examples, you

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would never want to associate the 4-H Clover with

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any personal opinions that include profanity, illegal substances or

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substances youth cannot engage in, such as smoking and

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alcohol, illegal weapons solicitation and or advocacy of sexual

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misconduct, controversial topics such as abortion or legalizing marijuana,

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as well as the promotion of religion, politics

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and anything contrary to the V. C. E.

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Nondiscrimination policy. It's important to always think about

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whether a position statement or activity represents a personal view

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or the position of 4-H What may seem

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clear to the person making the statement may be implied

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differently by others who view it. We must all

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take care to ensure that there is no implication that

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we are speaking for 4-H When we are

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making our own personal views. Note this is true

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even with activities which are virtual on social media or

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taking place through interactions such as text. This includes

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activities such as wearing clothing or jewelry with 4-H.

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Emblem or otherwise identifying ourselves with 4-H

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When engaging in inappropriate activities to ensure we are not

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promoting and sharing information that isn't in line with 4-H's

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Nondiscrimination policy. It is important

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that we steer clear of endorsements, especially those related

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to politics, products companies and religion. If you

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saw this advertisement, would you think it was sponsored

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by 4-H? What part of it gives you

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that impression? In reality this was a marketing piece

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for the Iowa Hereford Breeders Association and 4-H had

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absolutely nothing to do with it. Yet when you

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see the 4-H shirt, you automatically assume it

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is 4-H sponsored. This is an example of

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how easy it is to be misunderstood. This message

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on the ad was quite offensive to many and when

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paired with the 4-H clover, 4-H came

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under fire. This is a reminder that as a

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keeper of the clover we need to be reminded and

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remind our partners and others we work with. That

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is an important to include the 4-H agent if

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the 4-H brand is going to be used so

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you can ensure it is used properly as stated before

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you are keepers of the clover. When you sign

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up to volunteer or work for 4-H, you

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are agreeing to the mission of the organization and to

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act as a positive role model. The bumper stickers

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on the screen with the exception of the 4-H

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one represents either a political or religious opinion. We

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are all free to express these opinions. However,

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the Clover does not belong among them by placing a

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4-H sticker with the others here on the page.

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It may appear that 4-H endorses those opinions

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when in fact it does not. Again 4-H

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does not endorse any political opinions. We are an

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organization open to all and as keepers of the clover,

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it is our responsibility to ensure no one feels

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excluded in in in accordance with both Virginia Tech and

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Virginia Cooperative Extension social media policies. Virginia 4-H

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units clubs and organizations should not use social media to

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promote personal opinions, political parties or political candidates or

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causes that are not supported by Virginia Tech Virginia State

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University Virginia Cooperative Extension Virginia 4-H Or 4-H

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I would like to read for you now

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this scenario that you're seeing on your screen. My

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daughter is in a 4-H club. The leader

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requires all members to be her friend On her personal

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facebook page in order to facilitate 4-H Group

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communications and post 4-H events. In addition to

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all the 4-H communications. This leader uses her

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facebook page to post her daily political and religious views

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with links to political and religious videos and text.

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I want you to keep the scenario in mind as

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we go through the next few slides is this use

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of social media acceptable or inappropriate, All VC,

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all VC unit and 4-H facebook pages should be

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local business or place pages. Using a personal facebook

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page for organization is against facebook's and Virginia Cooperative Extension's

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policy play play pay close attention to which page you

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are sharing information from or on. It is dangerously

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easy to accidentally post on the page. You don't

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mean to do so. So be aware of both

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the content you post and where you post it.

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There are a few things to avoid when posting on

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your on your 4-H Social media pages avoid

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posting biased or information that is not research based,

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avoid political endorsements or post, avoid endorsing products or

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other items for sale, avoid posting or sharing information

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that would be considered taking a stance on issues that

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are controversial. You are representing V. C.

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And Virginia 4-H Through organizational social media pages.

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So avoid treating these pages as personal pages avoid

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sharing posts or content that could appear as a product

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or business endorsement. Use the proper organizational voice when

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writing posts when posting to a V. C. E.

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Unit or 4-H Page always write

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a third person we our and not first person ah

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ma It is best to avoid following or liking political

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party or candidate pages even if they are supporters of

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Virginia 4-H Or your local 4-H

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Club political figures and pages are more than welcome to

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follow Virginia 4-H pages. If a post directly

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relates to an event that involves a political candidate,

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the Virginia agribusiness banquet or 4-H D.

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At the capital for example, it is perfectly fine

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to like it. It is also fun to post

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about meeting a political figure during such an event.

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This brings us back to our our facebook page scenario.

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My daughter is in a 4-H club.

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The leader requires all members to be her friend on

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her personal facebook page in order to facilitate 4-H.

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Group communications and post 4-H events. In

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addition to all the 4-H Communications, this

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leader uses her facebook page to post her daily political

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and religious views with links to political and religious videos

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and text as we have learned. It is not

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okay for a 4-H club leader or extension agent

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to use a personal facebook page to post both 4-H

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communications and personal opinions. An official 4-H

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page must only contain 4-H related information that is

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free of biased. Here are some examples of acceptable

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posts that feature 4-Hrs and political figures. As

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you can see politicians and 4-Hrs are pictured together.

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But the photos or text do not imply any

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kind of endorsement or political opinion. These slides are

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also good examples of politicians and large businesses or corporations

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interacting with 4-H Again, these do not

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imply that Virginia 4-H supports the politician political campaign

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or corporations policies like political parties or candidates, Virginia

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4-H does not endorse businesses or cooperations. However

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it is fun to post about campaigns or projects involving

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business partners, especially those collaborating with National 4-H

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on social media. As you can see tractor supply,

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Joann fabrics and crafts and box but well are

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all supporters of 4-H and run annual promotions that

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we share on social media. It is important to

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note that we as Virginia 4-H promote the campaigns

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like the annual tractor for H paper clover event and

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not the actual business. For example, it's fine

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to say that tractor supply or Joanne's fabrics, fabrics

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and crafts is partnering with 4-H to support 4-H

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But it is not okay to create a

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post endorsing tractor supply as the best place to shop

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or endorsing products, tractor supply or Joanne's fabrics and

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crafts sales on this lot are the resources. We

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used to create this presentation. You can click on

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each of these to learn more about our policies.

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As I conclude, I would like to thank each

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of you for your time in listening to this important

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topic and would like to also provide a special thank

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you to all who contributed to the content and review

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of this presentation. In addition to the folks I

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mentioned in the beginning of the presentation, I would

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also like to recognize mr jeremy johnson. Assistant Director

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and State 4-H Leader Mrs Alyssa Walden for

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each extension agent for Stafford County and state program Leader

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for Youth mrs Katherine carter Assistant Youth livestock programming specialist.

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Dr. Crystal Tyler Mackey Extension Leader, inclusion and

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diversity and community viability extension specialist and the Virginia 4-H

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State Office faculty. Should you have any

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questions or comments or would like to discuss this presentation

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further? Please don't hesitate to reach out to any

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of the contacts listed here on the slot. Thanks

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again for your time and attention and listening to this

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presentation, and I hope you have a great day

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.