Virginia Tech's Center For Forest Products Offers Short Course On Selling Forest Products

BLACKSBURG, Va., June 17, 2003 – The Center for Forest Products Marketing and Management will present a new short course on "Selling Forest Products." The course will be held on Thursday, September 11, and Friday, September 12, at the Donaldson Brown Hotel and Conference Center on Virginia Tech's Blacksburg campus.

The course will concentrate on the fundamental principles of salesmanship as they apply to the forest products industry. Some topics to be covered are personal selling as a marketing and promotional function, successful personal selling strategies, customer behavioral styles, locating new customers, making a successful sales presentation, telemarketing, overview of wood products industry, trade shows, territorial management, and goal setting.

For registration materials or additional information contact Bob Smith at the Center for Forest Products Marketing Management at (540) 231-5876 or by email at

Written by Hilary Fussell, Public Affairs Assistant