WEBVTT

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well Dr Moore. Thank you so much for joining

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us today and I'm first I'm just gonna ask you

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to give us a little bit of an overview of

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who you are, where you live right now,

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where you work Okay. Right now on a professor

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emeritus, an instructional technology here at Tech. I've

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been retired for a number of years But I have

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probably over 30 some years of experience here at Tech.

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um Uh huh. I occasionally work with the faculty

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on a continuing basis when they need warm bodies or

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when they need somebody to occupy a chair or something

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. So I still involved to a certain extent but

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not not like I used to be, How did

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you get interested in this field with big picture?

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How did how did you get into this? I

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started out as a public school teacher. I taught

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history in junior high and by its nature, history

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sometimes is not a very exciting thing to to sit

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in a class and listen to somebody talk. So

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I was trying to figure out how I could make

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my class more interesting. And in those days I

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got interested in some really advanced technologies, like 16

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millimeter projector and overhead projectors was really high tech kinds

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of things. And I found that I could,

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that I could actually make, it's a little bit

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more interesting to the students when I show films or

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what I'd show maps or when I would uh,

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find quotes from famous historical people that maybe even,

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uh, if they were reasonably current, uh,

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audio recordings and things like that. And I got

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into it that way because I was probably the only

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one in the school that was actually using films and

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other kinds of media. Uh, they made me

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audiovisual director just because I knew how to turn on

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the projector and I knew I knew where the,

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uh, overhead projector was hidden in the, in

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the school. So I was made that and then

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I later found out that hey, there's actually a

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a field that dealt with this, this area.

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So that's kind of how I got started in it

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. To talk a little bit about the primary,

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your primary focus of your research. I think my

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research over the years is kind of a, I

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got into it early. It was essentially how images

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and pictures communicate, uh particularly combining that with with

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cognitive styles. I actually, I got into it

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fairly early with my uh, my own dissertation and

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it has been essentially, I I stayed with that

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for the most part over the, over the years

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. Uh, but essentially a uh, the idea

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of how pictures, what are the attributes of pictures

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, how they communicate, what is the best way

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to present them, et cetera. Could you talk

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about how would you describe your research interests and aspirations

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when you, when you first started your career and

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then also talk about that? How that changed over

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time? I'd always been interested in visual kinds of

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things. I thought that that would bring things to

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the students that that you couldn't get by just talking

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about it. So I'd always been interested in it

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. Um early on when I in my in my

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graduate program, I came, I had a professor

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who was on my committee who was one of the

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early leaders in the, what became known as the

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visual literacy movement. His name was paul went,

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he was very much into the idea of again what

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he called the language of pictures that pictures had actually

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just context and a grammar just like the verbal.

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And I got very interested in that. I had

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him in classes. He was on my committee and

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he encouraged me to do some things like that in

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that area. That's the reason I essentially did the

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dissertation dealing with visuals. And is that as a

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start that's that's kind of our started and uh I

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got later on into the my changes in terms of

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kind of combining not only the media attributes of visuals

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particularly but cognitive style, how certain ways that people

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acquire information, certain ways that people identify information.

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And I got to put those kind of two together

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. So that's how I. Mhm. That's what

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it eventually evolved into and that's what I did for

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most of my time. Could you speak a little

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bit more about your career path? You talked a

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little bit about your high school teacher days and then

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you sort of move from A B expert. Well

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yeah usually usually the term expert. So I just

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happened to be the one that I said knew how

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to turn on the projector. I was teaching again

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as I said junior high school and I went to

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a a meeting once in which they were talking about

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this at that time, we called it the audio

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visual field. And as I said, I didn't

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even realize that there was a field. People actually

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did this. You know, I had no no

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idea that. And uh I heard this this discussion

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and I thought, you know, that sounds kind

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of interesting. And so I looked locally there was

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a college not too far from where I was teaching

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school and this was central Illinois, eastern Illinois University

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and they had a master's program in audiovisual instruction administration

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. So I thought, you know, that sounds

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kind of interesting. So I went over and interviewed

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and, and I got into that program and so

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I I got my Masters in audiovisual Administration. I

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did some uh I was fortunate enough to get invited

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to some institutes uh in those days, um there

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was a big federally funded projects uh called N.

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D. A. Uh media institutes and I got

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uh applied from one over at Purdue University. It

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was it was a summer wrong thing and they really

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immersed you in all things at that time technology in

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terms of construction. And I really got into it

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there. So I got my Masters at finished at

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Eastern and then I decided this this is kind of

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cool, this is kind of an interesting thing to

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do. And so I started looking around for to

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continue. And uh I was accepted at southern Illinois

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University in Carbondale under their doctoral program. And uh

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I went down there, I spent 2.5 years there

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, got my degree at, so they're all Carbondale

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and then they have a branch campus or a sister

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campus at southern Illinois at Edwardsville, which is outside

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ST louis. And that was essentially my first job

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after I graduated, I was an assistant professor there

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, I was there two years and then I got

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an invitation to come out to Virginia Tech in 1972

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and have been here ever since. So that was

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kind of my, my career path. And how

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is your role changed since you've been at tech?

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Come in? Well, I was fortunate to come

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in when the newly formed College of Education was just

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, it was in its second year and uh,

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I really got the good fortune of being able to

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actually set up a program, the instructional technology program

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. I was a factor of one, which is

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kind of hard to have a program, but we

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got started that we started getting some students and we

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were fortunate enough to have a doctoral program. And

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so here I was, all of a sudden I

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was essentially a brand new assistant professor, but all

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of a sudden I was cheering doctoral committees and I've

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only seen one dissertation in my entire life and that

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was mine, and that wasn't probably the greatest model

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ever to uh to use, but so I kind

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of uh earned what I learned time, I was

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learning how to be a a professor about the same

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time as I was being a an advisor and an

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instructor at at this level. Um that's kind of

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, and I continue to be a faculty member until

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a few years ago when I retired and I said

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I still do a little bit of project work and

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um higher er when somebody's on sabbatical or something,

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they've been hired to work behind these people. So

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I'm going to ask you an off book questions based

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on something you said earlier, and you were talking

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about looking at cognitive styles and cognitive is um and

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I'd really like to hear what you have to say

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about how the theories that you worked with most in

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your early research, how you feel like those have

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changed over time. Well, I must admit I

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am a and this is probably uh shows my age

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and my upbringing in terms of college, but I'm

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on a behaviorist and a lot of what we did

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early on in my in my doctoral program, particularly

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what was the idea of yeah, structural design behaviorism

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, that those kinds of learning theories and I pretty

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much carried that all the way through. I probably

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am not the behaviorist in the model of dr Burton

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my colleague, but I considered myself a behaviorist and

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that this field is actually based upon behaviorism and I

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have really not probably ventured too far from that.

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What would you say are the the major ideas for

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the major approaches that stimulate your professional growth that influenced

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you over time? Well, are you are you

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talking about trends or something or trends or something that

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you've seen any thought? I want to research that

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more or that changed your mind even as you were

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doing, you were on a particular path of research

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and as I said earlier, I really have not

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veered too far from my early days. Mhm.

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Of interesting pictures. I do think that with the

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coming of uh huh the emphasis on instructional design,

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probably it became more important how you design something other

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than the the medium that you used on it.

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So I found that probably but probably that's uh and

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of course recently with everything becoming digital, that that

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kind of changes the whole paradigm. You know,

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we don't even need the individual equipments anymore. The

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old in the old days we had, you know

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, something that did pictures and then we had something

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that sound had something that did both. Now it's

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it's all that doesn't matter anymore. Could you talk

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a little bit about the people, whether their colleagues

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or even students that have have really influenced your career

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and how they influence? There's a there's a good

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number because I've been around a long time but uh

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there's there's a group of people that I would call

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more general, they influenced me in a general way

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. And then there's another smaller group that influenced me

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specifically, uh some of the ones that the the

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in the general category that were very important in my

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thinking and what I did was So some people have

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the skinner and his operate conditioning and behaviorism. Obviously

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what he wrote back in those times, it became

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very important to me in this field of instructional technology

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because it kind of set a basis as theory.

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I mean we're one of the few fields I think

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that can actually point to, there is a theoretical

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underpinning to what we do. BF Skinner was an

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early one, um Robert Maker who essentially wrote a

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small little book dealing with what behavioral objectives were.

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It. It was a very important one and that

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influenced in terms of how people planned and how people

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looked at what out learning outcomes and things like that

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. So that was a very uh that was a

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very important thing. Um a man named J.

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J. Gibson, who was during World War Two

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work for the military and did a lot of experiments

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and work on images and how again how images communicate

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. Um I really got intrigued by by a lot

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of the stuff that he did, and so that

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was that was the one I had mentioned, dr

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Paula. He was on my committee done at southern

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Illinois and he was very instrumental in um and getting

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me really into the visual research. I mean when

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you actually do research rather than just use it.

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And he was an early pioneer and as I said

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earlier in visual language in the context of officials.

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And he was very much into the early days an

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organization that with like minded people called the International Visual

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Literacy Association. And he was one of the early

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pioneers, early leaders in that. So he played

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a real major part a colleague that I did a

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lot of work with. And probably if I have

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anything significant in terms of I did with my research

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was my collaboration with frank Dwyer up at Penn State

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. He was a very accomplished uh visual researcher.

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He has uh he had quite a history of this

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working with students. He published prolifically and he uh

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in the early days I really got interested in what

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he was doing and he was really into an area

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that I was interested into. Um later it was

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fortunate to really to do some more work with.

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So those are some folks, I'm sure there's a

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lot of people that I uh one I should have

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probably mentioned that early on that influenced me in terms

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of getting nurses in images and things. Communication was

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a um professor called Marshall McLuhan. He was kind

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of a what I call the pot stir. He

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got people to start thinking about the impact of media

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on society and what are some of the long range

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um implications of using technology in a general sense.

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And he was very popular back in the uh late

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sixties. Uh and I found him to his his

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work to be really fascinating. Um and he wrote

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a considerable amount about this. So he he got

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me in that there's a broader thing than just the

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technology. So those are kind of the general folks

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um specifically, um I had mentioned that I got

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my Masters degree in audio illusion administration at Eastern Hello

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University and the the chair of the department and who

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became my advisor was Vern Stockman and he was an

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old school psychologist there had really had kind of gotten

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into this field and he for the first time I

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thought you know, first of all he pointed out

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that there is a field and uh he got me

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really into the program and he made me realize that

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there was more stuff out there than than what I

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had first thought. I've already mentioned. My my

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friend and colleague paul went um he was an amazing

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amount of stuff that he got me into. And

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then I've also mentioned frank door, I had the

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good fortune over the years to be invited to work

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with Yeah Dr Dwyer and we collaborated for many years

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in terms of our research, his his was primarily

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in uh using uh has researched in visual attributes.

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I was interested in visual attributes and cognitive styles and

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it just seemed like a natural thing. So we

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were we did a lot of work together a lot

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of research together. Uh we're fortunate to get a

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lot of publications out of a books presentations except et

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cetera. I was able to spend some time actually

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at Penn State but our collaboration continued on for a

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good number of years. I I considered probably in

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terms of a academic thing, that's probably the highlight

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of my my career is working with frank Dwyer on

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his official with history as well. As I said

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, we were able to get lots of stuff out

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and uh it may have been because he had he

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already had the name and I was, I was

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just there but we did a lot of, a

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lot of things. As I said, we had

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books and publications and presentations. Well I guess I

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made be asking you just to reiterate this, but

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what do you see is your greatest accomplishment? My

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greatest accomplishment? Well, in terms of probably a

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pure academic thing, it would probably not work with

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frank gore, probably though, in terms of my

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greatest accomplishment is in my mind, uh, people

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may disagree with, this is my work with graduate

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students. Um, I was fortunate over the years

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to have a good number of really top notch students

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and I think every teacher who wants their students to

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be better than them and I was fortunate, I

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think that I had over the years, I think

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most, all of the folks that I had any

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uh, contact with in terms of advising, I

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advised a great number of doctoral students over the years

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and I think that probably if there's a, there's

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a legacy or if there's something that I think I

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really accomplished and it's not necessarily me, it's the

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work that my grad students, they all are productive

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. They all turned out to be really super people

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. Mm I think that probably if that was,

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if there's any kind of a long lasting thing,

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it won't be what I wrote or what I dead

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. But my, it will probably live through my

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students that I had. So that was, I

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should also say that saying that I also had the

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good fortune to have over my years, particularly year

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attack. Just some super super colleagues um, mentioned

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dr burke and dr lock some of these folks over

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the years. It was just terrific. And they

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made it very supporting for not only students, but

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for faculty members as well. So I was very

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lucky to be in this environment. How would you

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like to be remembered in the profession? I think

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I would like to be remembered as somebody who worked

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hard and somebody who cared somebody who was concerned about

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students. Um, I think that's probably what I'd

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like to be remembered as. Is there is there

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anything that I haven't asked you or any information or

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story that you would like to share? Well,

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I have a, you know, there's a lot

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of stories and I've been around a long time.

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I've been as indicated, I've been very, very

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fortunate to have super colleagues, great students, um

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, the environment that I worked in what was very

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supportive, not only your academic interest in your concerns

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, but also personal kinds of things. I could

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not have found a better place to work than here

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at Virginia Tech. I mean, I had some

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opportunities over the years to go other places, but

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I, I I didn't see any advantage because I

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felt I had such a good situation. Thank you

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so much for your welcome for coming to talk to

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us.