Baker, Terence2020-11-182020-11-182020-11-12http://hdl.handle.net/10919/100885As brands continue to restructure in the wake of COVOID-19, their focus remains on the safety of their guests. Experts understand brand agreements will not solve the major issues that hoteliers are facing, but hope that they will be able to maintain the processes that are currently successful. As COVID-19 continues to be a threat to the globe and industry, brands will remain focused on what is most functional and appealing to guests.application/pdfenIn Copyright (InC)COVID-19Pandemic ResponseTravel IndustryHotel IndustryBrandsArticlehttps://www.hotelnewsnow.com/Articles/305200/Brand-standards-reset-by-COVID-19-but-wont-fade