Baker, Terence2019-02-252019-02-252019-02-14http://hdl.handle.net/10919/87760Those involved in revenue management say the next 18 months to five years will be a critical transition period of hiring, consolidation and hyper-personalization with the guest.en-USCreative Commons Attribution 3.0 United Statesrevenue managementhotelstransitionpersonalizationArticlehttp://www.hotelnewsnow.com/Articles/293880/Seismic-shift-coming-to-revenue-management-experts-say