Cho, VincentChoi, Tat2018-10-262018-10-262000-03http://hdl.handle.net/10919/85521Yield management is a technique focusing management decision making on maximizing revenue or profit from the sale of hotel rooms. In our study, we develop a yield management technique for maximizing revenue using a probabilistic rule-based framework in Knowledge Discovery technique. The paper starts the investigation with a theoretical framework that sets the profit maximization criteria for a hotel.application/pdfen-USCreative Commons Attribution 4.0 InternationalYield managementDecision support systemKnowledge discoverySummary