Henri, Roelings2022-03-222022-03-222022-03-01http://hdl.handle.net/10919/109418As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. According to McKinsey's research, the pandemic has accelerated digital transformation by 10 years and today's travel consumers have become more digitally and tech-savvy than ever.application/pdfenIn Copyright (InC)Digital Transformation Consumers Travel BookingsArticlehttps://www.hospitalitynet.org/viewpoint/125000147.html