Nunes, Thais2019-02-222019-02-222019-02-22http://hdl.handle.net/10919/87753In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.application/pdfen-USCreative Commons Attribution 4.0 Internationalhotel revenue managementhotel distribution channelsBalanced ScorecardBSCData Envelopment AnalysisSummary