Beni, Shauna2021-02-192021-02-192020-06-20http://hdl.handle.net/10919/102404For many Black people, travel begins by acknowledging that the tourist experience is not the same for everyone. The Black Travel Alliance is a new initiative launching in support of true diversion across the industry, for increased employment, more representation in marketing campaigns and destination management. One of the Alliances initiatives is the Black Travel Scorecard which will evaluate destinations and travel brands under five key areas.application/pdfenIn Copyright (InC)Black Travel AllianceBlack travelersSystemic racismAllyshipDiversityArticlehttps://www.cntraveler.com/story/black-travel-alliance-wants-to-hold-travel-brands-accountable