Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]

Heo, Cindy YoonjoungLee, Seoki2018-10-262018-10-262011-06http://hdl.handle.net/10919/85544Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context.application/pdfen-USCreative Commons Attribution 4.0 InternationalFairness perceptionsRevenue managementHotel pricingLogit analysisInfluences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]SummaryInternational Journal of Hospitality Management