French National Agronomic Institute (INRA)French Water AgenciesVittel, Perrier2016-04-192016-04-192006-10-25http://hdl.handle.net/10919/66338Metadata only recordPerrier Vittel, a natural mineral water bottler, recognizes that protecting the source areas for their product is more efficient than mechanical purification or relocation. Watershed protection is occurring by the purchase of hydrologically sensitive areas and entering into long term contracts for improved agricultural practices and reforestation with local landowners. During the first seven years of the project approximately 24.5 million dollars has been spent on source water protection by the Vittel company. Additional research and agricultural improvement monies have come from the French National Agronomic Institute and the French Water Agencies.text/plainen-USIn CopyrightWater purificationTemperate zonesPayments for environmental servicesAgricultural ecosystemsSurface waterPollution controlWater qualityWater pollutionAgricultureProperty acquisitionCompensation for servicesBottled waterDairy farmingSubsidiesFarm/Enterprise Scale WatershedPerrier Vittel pays French farmers to protect drinking water qualityCase study: Perrier Vittel's payments for water qualityAbstract