Hess, Danielle2020-11-112020-11-112020-11-09http://hdl.handle.net/10919/100829Ceos from Acccor, Best Wester, Hyatt, Hilton, IHG, and Marriott stressed to "control the controllable" during NYU's virtual hotel summit. According to STR the industry should improve 45% in 2021 compared to 2020 levels and the CEOs were hopeful regarding a possible vaccine. However, they noted that improvements regarding contact tracing will need to be stabilized to move the industry back to pre-pandemic numbers and also stressed the need of collaboration between countries and governments.application/pdfenIn Copyright (InC)COVID-19Pandemic ResponseTravel IndustryArticlehttps://www.hotelnewsnow.com/Articles/305147/CEOs-hope-for-a-strong-2021-as-crisis-continues