Kennedy, Doug2017-11-252017-11-252014-11http://hdl.handle.net/10919/80483Just last month HNN reported on a panel discussion at the Revenue Strategy Summit in New York City, saying that “the hotel industry has the highest costs of customer acquisition in the travel space.” Yet, online-travel-agency bookings continue to increase dramatically. For instance, Expedia reported third-quarter earnings that topped analyst estimates due to strong hotel bookings that boosted the company’s profit by more than 50% from the year-earlier quarter, according to Reuters.enIn Copyrightonline travel agencyOTABookingincrease direct bookingArticlehttp://hotelnewsnow.com/Articles/24500/How-to-disrupt-the-growth-in-OTA-bookings