Anguera-Torrell, OriolNicolau, Juan Luis2024-07-082024-07-082023-10-010261-5177https://hdl.handle.net/10919/120601Large-scale events are opportunities for hotels to generate revenue. The literature has attested positive effects of events on hotel performance. However, while large-demand events are associated with room rate increases, hotel operation types may play a critical role in this “event-hotel performance” relationship. Drawing on the resource-based view theory, the chain value model and the theory of strategic groups, we hypothesize that independent and franchised hotels outperform chain-owned/managed hotels when events are held. The empirical application on over 950,000 observations between 2014 and 2019 shows that while chain-owned/managed hotels generally outperform independent and franchised hotels, this situation reverses in the presence of events. This result extends the resource-based view theory and the value chain model by including the short/long-term and corporate/property paradigm in the hotel industry.10 page(s)application/pdfenCreative Commons Attribution 4.0 InternationalTrade showsEventsIndependentFranchisedChainPerformanceArticle - Refereedhttps://doi.org/10.1016/j.tourman.2023.10477098Nicolau Gonzalbez, Juan [0000-0003-0048-2823]0261-5177