Nieto-García, MartaMuñoz-Gallego, PabloGonzález-Benito, Oscar2018-10-052018-10-052017-04http://hdl.handle.net/10919/85249Understanding the determinants of consumers’ willingness to pay (WTP) is an important challenge especially for practitioners. This study evaluates the effect of external information and internal information on consumers’ WTP for an accommodation.application/pdfen-USCreative Commons Attribution 4.0 InternationalOnline reviewsWillingness to payInternal reference priceeWOM valenceeWOM volumeDynamic pricingSummary