Dunn, Kaitlin2020-11-152020-11-152020-11http://hdl.handle.net/10919/100866This is the summary of what was discussed in the Executive Roundtable for hospitality chief loyalty officers. Several hotel companies joined this virtual event and discuss how the future of the industry would be like from now on in terms of customer loyalty. They exchange opinions from their different points of view regarding market recovery timing, new emerging trends from markets, and how to rebuild trust toward guests.application/pdfen-USIn Copyright (InC)HotelCustomer LoyaltyRecoveryArticlehttps://global.hsmai.org/insight/messaging-trust-and-other-priorities-for-hotel-loyalty-professionals/