Hoisington, Alicia2019-02-082019-02-082018-10-08http://hdl.handle.net/10919/87551It’s no secret that hotels experience shoulder seasons, or off-peak times, that causes revenue to fluctuate. However, that doesn’t mean hoteliers can’t strategize to maximize dollars coming in during these times.en-USIn Copyrightbusinessshoulder seasonrevenue fluctuationArticlehttps://www.hotelmanagement.net/revenue-management/how-to-capture-business-during-shoulder-season