Dehan, Warren2019-02-082019-02-082019-02-06http://hdl.handle.net/10919/87553Hoteliers know an engaged guest is a repeat guest and often the most persuasive sales person a property has. Understanding how to effectively engage with guests is essential for a hotel's success, but what is the best way to do this? An effective guest engagement strategy is based on total property commitment, and the initial step to establish a successful program is planning.en-USIn Copyrightguest engagementguest loyaltystrategyTechnologypersonalizedArticlehttps://www.hospitalitynet.org/opinion/4091822.html