Chathoth, Prakash K.Olsen, Michael D.2018-10-252018-10-252007-03http://hdl.handle.net/10919/85516In this study, the authors hypothesize that growth strategies are not necessarily always performance-enhancing strategies that are sustainable. This is contrary to what industry managers tend to believe to be the outcome of growth strategies. Based on past research, a second hypothesis is developed that corporate liquidity impacts performance in a more positive way than growth strategies, and therefore, should be considered in the decision-making framework of firms before they launch into new products and/or markets. The interrelationship between corporate growth and liquidity is also tested, which further highlights the importance of pursuing corporate liquidity.application/pdfen-USCreative Commons Attribution 4.0 InternationalCorporate strategiesGrowthLiquidityFirm performanceFree cash flow per shareReturn on equityRestaurant industrySummary