Fields, Brenda2018-03-072018-03-072007http://hdl.handle.net/10919/82479In reality, a sales position bears its own challenge and responsibilities to the property. Sales have the primary responsibility to generate room revenues for the property i.e. building occupancy in low demand periods and increasing average rates at peak times. in order to do this successfully, it is important that a salesperson is at the top of his/her game. An effective salesperson should be able to produce results despite market conditions and product drawbacks and to develop existing business by taking one meeting and turning it into four.en-USIn Copyrightproductcustomer needscustomer relationshipsales personArticlehttps://www.hospitalitynet.org/opinion/4030790.html