2021-01-042021-01-042020-11-07http://hdl.handle.net/10919/101709The research indicates that measures of incumbents to lower the price to compete with Airbnb type of lodging might eventually lead to weakening their competitiveness in the long term. It is suggested for incumbents to prepare for the battle against Airbnb listings. For independent hotels, it would be hasher for them since they are lack resources compared to global chain hotels. But they can position themselves personalized home type of lodging with unique amenities and experiences like cooking class or wine tasting. Meanwhile, chain hotels should develop alternative measures like Accor Hotel’s SquAIR that shares the hotel’s public spaces with local residents aiming for active communication between residents and guests.application/pdfCreative Commons Attribution 4.0 InternationalAirbnbHotelpricing strategySummary