A comparative study of advertising media to evaluate their relative effectiveness in securing positive reactions from the housewives of the Blacksburg, Virginia, community

Minter, Winfred Pleasan2023-04-202023-04-201939http://hdl.handle.net/10919/11464534 leavesapplication/pdfenIn CopyrightLD5655.V855 1939.M568Advertising -- Virginia -- BlacksburgHousewives -- Virginia -- Blacksburg -- AttitudesA comparative study of advertising media to evaluate their relative effectiveness in securing positive reactions from the housewives of the Blacksburg, Virginia, communityThesis