Acosta, Alejandra2020-08-192020-08-192020-07-08http://hdl.handle.net/10919/99765This report provides guidelines on how to effectively, ethically, and equitably communicate predictive analytics findings to students. It explains the science behind effective messaging, outlines how institutions should prepare for messaging students, and highlights what a successful message should, and should not, include. Administrators and predictive analytics end users, such as academic advisers, should follow these guidelines to inform university communication and predictive analytics strategy and practice.application/pdfenCreative Commons Attribution NonCommercial NoDerivs 3.0 Unporteduniversities and colleges--communication systemsonline instructionbehavioral economicsReporthttps://d1y8sb8igg2f8e.cloudfront.net/documents/How_You_Say_It_Matters_.pdf