Hoisington, Alicia2019-02-152019-02-152018-08-12http://hdl.handle.net/10919/87601The U.S. hotel industry is still trying to adapt to an increasingly mobile marketplace—one that is hyperfocused on online reputation management and digital marketing strategies that will drive the best return on investment. That can be hard work for an industry that is notoriously behind the times when it comes to technology and as segmented in the digital sphere as they come. Further, a few things to focus on to drive business are (1) Adapt to a Growing Digital Marketplace, (2) Online Reputation is Critical, (3) Choosing the Right Channels Still Key, (4) Top Areas of Focus (customer service, staffing, marketings, etc.).en-USIn CopyrightArticle