Chen, Chiang-MingYang, Ho-WenLi, Eldon Y.Liu, Chia-Chang2017-08-202017-08-202015-08http://hdl.handle.net/10919/78718This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel pricing has a quadratic effect on guest satisfaction.application/pdfCreative Commons Attribution 4.0 InternationalHotel pricingRoom productF&B productGuest satisfactionHospitality salesHow does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]SummaryInternational Journal of Hospitality Management