Mirer, MichaelDuncan, Megan A.Wagner, Michael2019-01-272019-01-272018-10-29http://hdl.handle.net/10919/87051Team- and league-operated media play a growing role in the sports media system. Few have looked at how audiences perceive the credibility of in-house content, which regularly mimics traditional sports journalism. An experimental analysis finds that even among fans, independent media content is rated more credible than that produced in-house. Fans view stories accusing their team of wrongdoing as biased even as they find them credible.Pages 481-495application/pdfIn Copyrightnews credibilityhostile media effectsports journalismexperiment1903 Journalism And Professional WritingArticle - Refereed2019-01-27394Duncan, Megan [0000-0002-0547-2387]