Horn, Kimberly A.Jarrett, TraciAnesetti-Rothermel, AndrewTompkins, Nancy O’HaraDino, Geri2019-06-032019-06-032014-08-01Horn K, Jarrett T, Anesetti-Rothermel A, O’Hara Tompkins N and Dino G (2014) Developing a dissemination model to improve intervention reach among West Virginia youth smokers. Front. Public Health 2:101. doi: 10.3389/fpubh.2014.00101http://hdl.handle.net/10919/89727The not-on-tobacco program is an evidence-based teen smoking cessation program adopted by the American Lung Association (ALA). Although widely disseminated nationally via ALA Master Trainers, in recent years, adoption and implementation of the N-O-T program inWest Virginia (WV) has slowed.WV, unfortunately, has one of the highest smoking rates in the US. Although it is a goal of public health science, dissemination of evidence based interventions is woefully understudied.The present manuscript reviews a theoretical model of dissemination of the not-on-tobacco program in WV. Based on social marketing, diffusion of innovations, and social cognitive theories, the nine-phase model incorporates elements of infrastructure development, accountability, training, delivery, incentives, and communication.The model components as well as preliminary lessons learned from initial implementation are discussed.13 pagesapplication/pdfenCreative Commons Attribution 4.0 Internationaldisseminationdissemination sciencediffusionteen smokingteen smoking cessationtobacco preventiontobacco interventionArticle - Refereedhttps://doi.org/10.3389/fpubh.2014.001012