Starkov, Max2020-10-212020-10-212020-09-07http://hdl.handle.net/10919/100628Hotels are locked in on using Google's platform because of the many switching costs that comes with choosing a different product. However, hotels can work best with Google through their digital journey of guests and their integrated economy.application/pdfenIn Copyright (InC)COVID-19Pandemic ResponseHotel IndustryArtificial IntelligenceGoogleHow hotels can work alongside google in post pandemic era, part oneArticlehttps://www.phocuswire.com/Hoteliers-afford-to-ignore-Google-after-coronavirus