Lutz, Dave2020-09-272020-09-272020-08-31http://hdl.handle.net/10919/100071This article discusses why Trade Shows have troubles in converting to Virtual platform while meetings are using its virtual tool well for the transition. Most concerns are that virtual solutions for the expo don't qualify the standards or ROI/Participation that it used to be. Also, the author suggests what organizers need for success in getting sponsors in the virtual form as well.application/pdfen-USIn Copyrightsponsorshiptradeshowexpoevent ROIArticlehttps://www.pcma.org/exhibitions-trade-shows-dont-convert-well-virtual-events/