The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy [Summary]

Lee, Seung HyunBai, BillyMurphy, Kevin S.2018-12-112018-12-112012-06-15http://hdl.handle.net/10919/86339This study attempted to focus attention back on identifying consumers based on certain demographics. The purpose of this study was to examine the role of gender, age, education, and income in influencing consumer's level of involvement in obtaining a hotel discount.application/pdfen-USCreative Commons Attribution 4.0 Internationalprice promotiondemographicsrevenue managementcustomer involvementThe Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy [Summary]SummaryJournal of Hospitality Marketing & Management