Wertalik, Donna2018-01-132018-01-132017-11-15"Strategic Social Media Planning for a University Business School." In Tuten, T. and Solomon, M. (2018), Social Media Marketing, Third Edition. London, UK: Sage.http://hdl.handle.net/10919/81762Strategic Social Media Research, Marketing Planning and Beta Testing to build, for the first time, a unique brand for a named college. Market research was at the heart of this research, which led to a campaign which increased ROE and ROI.enIn Copyrightsocial mediamarketingresearchstrategyBook chapter