Nieto-García, MartaResce, GiulianoIshizaka, AlessioOcchiocupo, NicolettaViglia, Giampaolo2018-10-102018-10-102018-09http://hdl.handle.net/10919/85344Online ratings provide valuable information to operators. However, the use of this information for revenue maximization purposes remains at a moot point. This article proposes a new method to decompose ratings based on their relevance to hotel performance. From a methodological standpoint, we propose a multi-criteria decision analysis approach. The empirical validation includes two independent data sources, online ratings from Booking.com and RevPAR data from STR.application/pdfen-USCreative Commons Attribution 4.0 InternationalOnline ratingsHotel attributesRevPARPROMETHEEMulti-criteria decision analysisSummary