Josiassen, AlexanderMattila, Anna S.Assaf, A. George2017-08-202017-08-202015-07http://hdl.handle.net/10919/78717Hotel managers and investors commonly analyze the impact of advertising spending on firm performance. This paper investigates such an impact using a comprehensive framework incorporating the moderating effects of hotel size and star ratings.application/pdfen-USCreative Commons Attribution 4.0 InternationalAdvertising spendingSales performanceStar ratingDynamicfrontiermodellingHospitality salesDoes advertising spending improve sales performance? [Summary]SummaryInternational Journal of Hospitality Management