Wang, LiangLaw, RobGuillet, Basak DenizciHung, KamFong, Davis Ka Chio2017-08-172017-08-172015-05http://hdl.handle.net/10919/78708Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers’ online booking intentions.application/pdfen-USCreative Commons Attribution 4.0 InternationalHotel website qualityeTrustOnline booking intentionsMediation effectsaleshospitality salesSummary