Hoisington, Alicia2019-02-152019-02-152018-10-29http://hdl.handle.net/10919/87604Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer intelligence platform. That’s why she says if hoteliers haven’t made Google Ads part of their marketing budgets, they may already be behind the curve.en-USIn CopyrightArticle