Skroch, MarkBCV2021-01-272021-01-272020-12-28http://hdl.handle.net/10919/102087Social media provided a lifeline for many within the hospitality industry throughout the pandemic. 2021 will no different as the industry and those who support it will look to maintain and expand their brand, diversity and inclusion content, social presence, focus on wellness, and appeal to those across varying travel needs and expectations.application/pdfenIn Copyright (InC)Pandemic ResponseTechnological InnovationTravel IndustryArticlehttps://www.phocuswire.com/social-media-in-2021